Friday 22 July 2011

Video Clips with CGI

Do you know what CGI is? It stands for 'computer-generated imagery', in short 'CGI'. I have not heard about it before. But maybe some of you out there already do know what CGI is. So, let's start with some basic information about CGI.

Computer-generated imagery (CGI) is the application of the field of computer graphics (or more specifically known as 3D computer graphics) to special effects. It is animated graphics produced by computer and are used in films, television programs and commercials and also it is widely used in music videos nowadays. CGI is used for visual effects because the quality is often higher and effects are more controllable than other more physically based processes such as constructing miniatures for effects shots or hiring extras for crowd scenes. It is also because it allows the creation of images that would not be feasible using any other technology.

It can also allow single artist to produce content without the use of actors, expensive set pieces or props. Recent accessibility of CGI software and the increased of computer speed has allowed individual artists and small companies to produce professional grade films, games, and fine art from their home computers. Besides, video games most often use real-time computer graphics (rarely referred to as CGI) but may also include pre-rendered 'cut scenes' and intro movies that would be typical CGI applications.

Below are some examples of video clips that utilize CGI. Do enjoy! :)


Ellie Goulding - Lights


Justin Timberlake - Lovestoned / I Think She Knows Interlude

Oh. So, that's called computer-generated imagery. They are known as digital effects to me all these while. Now, I have a clearer idea of what CGI is.  

Thats all for now. Thanks for reading. Bye! 

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